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Ritts Cursive

Ritts Cursive

€47,00
€47,00
50% OFF Sold out
Font style (1 style)
Format

DESIGNED BY

Olcar Alcaide

YEAR OF ISSUE

2014

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A Vintage Casual Connecting Script

Ritts Cursive is a vintage-inspired casual connecting script—sometimes called joined-up, joint, or running handwriting—that captures the warmth and fluidity of true penmanship. While formal cursive tends to stay fully connected, this relaxed style balances smooth joins with natural pen lifts, creating a dynamic handwritten rhythm.

Compact Structure & Tall Capitals

What sets this typeface apart is its compact, slightly condensed structure and beautifully consistent flow. Each glyph emulates the character of real ink on paper, with expressive strokes and crisp edges that echo the craftsmanship of mechanically printed lettering. Unlike most modern italics, its capital letters rise to the full height of the ascenders, giving headlines and logos a bold, distinguished presence.

Inspired by the 1942 ATF Legacy

Originally inspired by the iconic 1942 ATF brush script by Robert E. Smith, Ritts Cursive carries forward a legacy that has influenced many beloved contemporary scripts, including Wisdom Script, Mission Script, Motion Picture, Thirsty Script, Lobster, and more.

700+ Glyphs & Advanced Features

With over 700 glyphs, extensive Central European language support, and a rich arsenal of OpenType features—swashes, contextual alternates, old-style figures, discretionary and standard ligatures, case-sensitive forms, tails, and ornaments—this font delivers both versatility and vintage charm.

Perfect for Retro Branding & Signage

Perfect for branding, packaging, signage, and any project that needs authentic handwritten elegance, Ritts Cursive offers a timeless script style crafted for modern creativity.

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  • Ritts Cursive Regular

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Technical Specifications

Format
OpenType (.OTF) and Webfont (.WOFF2) for Mac and Windows
Weights
Regular
Glyphs
characters including ligatures and small caps
Language Support
Over 100 Latin-based languages, including Western, Central, South-Eastern Europe, African and Oceanic regions
Format
OpenType (.OTF) and Webfont (.WOFF2)
Weights
Regular
Glyphs
characters including ligatures and small caps
Language Support
Over 100 Latin-based languages, including Western, Central, South-Eastern Europe, African and Oceanic regions

Licensing Options

Desktop

Desktop License (Traditional Graphic Use)

This basic license allows you to use the font for personal or commercial static designs — anything printed or exported as a flat, non-editable image.

Allowed uses

You can use the font for:

  • Brand identities and logos
  • Printed materials (posters, flyers, packaging, stationery, invitations, etc.)
  • Videos (titles, credits, on-screen text)
  • PDFs and digital documents
  • Social media graphics

Not allowed

  • Embedding in websites, apps, e-books, or emails
  • Sharing, redistributing, or modifying the font
  • Using the font in team or server environments
  • AI training or large-scale commercial printing

License scope

The license is based on the number of users/computers. If you need more seats later, you can simply purchase additional users.

Webfont

Webfont License (For Websites)

This license lets you embed the font on your website using the @font-face rule, so your site’s text and headings display in that font. You’ll host the webfont files yourself and link them through your site’s CSS.

Allowed use

  • Embed the font on one domain only

Not allowed

  • Sharing one license across multiple websites or clients
  • Using the font for static graphics (logos, images, etc.) — for that, use a Desktop License instead

Note

Each webfont license applies to a single website. Agencies managing multiple sites need separate licenses for each domain.

ePub

Electronic Document License (For eBooks and Digital Publications)


This license allows you to embed the font in digital publications like eBooks, eMagazines, or eNewspapers.

Allowed use

  • Embed the font inside electronic documents or publications
  • Free updates to existing publications don’t require a new license

License scope

Each publication (or issue) requires its own license. Regional or format variations don’t count as separate publications.


Not allowed

  • Using the font for cover images — for that, use a Desktop License instead
  • Reusing the same license for different publications
Apps

App License (For Mobile Applications)

This license allows you to embed the font directly into a mobile app’s code, for platforms like iOS, Android, or Windows.

Allowed use

  • Include the font inside your app package for display within the app

Not allowed

  • Using the same license for multiple apps — each app needs its own license
  • Using the font outside the app (websites, print, etc.) without the appropriate license
Digital Ads

Digital Ad / Email License (For HTML5 Ads)

This license lets you embed fonts in digital advertisements, such as HTML5 banner ads or email campaigns. A webfont kit is provided for use in your ad creatives and may be shared with third parties producing the ads on your behalf.

Allowed use

  • Embedding fonts in HTML5 ads and email campaigns
  • Sharing the kit with collaborators working on your ads

Why this license?

Digital ad usage differs from regular websites — ad impressions fluctuate, while website traffic is more stable. The Digital Ad License is priced and structured for these variable campaigns, unlike standard Webfont licenses.

Not allowed

  • Using the license for websites or apps
  • Exceeding the number of impressions purchased without updating the license

Impressions

You can buy the license based on expected impressions before the campaign starts, or adjust later if the final number changes.