Tonwell

Desktop License (Traditional Graphic Use)

This basic license allows you to use the font for personal or commercial static designs — anything printed or exported as a flat, non-editable image.

Allowed uses

You can use the font for:

• Brand identities and logos
  
• Printed materials (posters, flyers, packaging, stationery, invitations, etc.)
  
• Videos (titles, credits, on-screen text)
  
• PDFs and digital documents
  
• Social media graphics
  

Not allowed

• Embedding in websites, apps, e-books, or emails
  
• Sharing, redistributing, or modifying the font
  
• Using the font in team or server environments
  
• AI training or large-scale commercial printing
  
  

License scope

The license is based on the number of users/computers. If you need more seats later, you can simply purchase additional users.

Webfont License (For Websites)

This license lets you embed the font on your website using the @font-face rule, so your site’s text and headings display in that font. You’ll host the webfont files yourself and link them through your site’s CSS.

Allowed use

• Embed the font on one domain only
  
  

Not allowed

• Sharing one license across multiple websites or clients
  
• Using the font for static graphics (logos, images, etc.) — for that, use a Desktop License instead
  

Note

Each webfont license applies to a single website. Agencies managing multiple sites need separate licenses for each domain.

Electronic Document License (For eBooks and Digital Publications)

This license allows you to embed the font in digital publications like eBooks, eMagazines, or eNewspapers.

Allowed use

• Embed the font inside electronic documents or publications
  
• Free updates to existing publications don’t require a new license
  

License scope

Each publication (or issue) requires its own license. Regional or format variations don’t count as separate publications.

Not allowed

• Using the font for cover images — for that, use a Desktop License instead
  
• Reusing the same license for different publications

App License (For Mobile Applications)

This license allows you to embed the font directly into a mobile app’s code, for platforms like iOS, Android, or Windows.

Allowed use

• Include the font inside your app package for display within the app
  

Not allowed

• Using the same license for multiple apps — each app needs its own license
  
• Using the font outside the app (websites, print, etc.) without the appropriate license

Digital Ad / Email License (For HTML5 Ads)

This license lets you embed fonts in digital advertisements, such as HTML5 banner ads or email campaigns. A webfont kit is provided for use in your ad creatives and may be shared with third parties producing the ads on your behalf.

Allowed use

• Embedding fonts in HTML5 ads and email campaigns
  
• Sharing the kit with collaborators working on your ads
  

Why this license?

Digital ad usage differs from regular websites — ad impressions fluctuate, while website traffic is more stable. The Digital Ad License is priced and structured for these variable campaigns, unlike standard Webfont licenses.

Not allowed

• Using the license for websites or apps
  
• Exceeding the number of impressions purchased without updating the license
  

Impressions

You can buy the license based on expected impressions before the campaign starts, or adjust later if the final number changes.